IIM-A students organic food chain to go national.

Last Updated: 2010-12-13T01:36:17+05:30

IIM-A Students Organic Food Chain To Go National

Ahmedabad: Indian Institute of Management - Ahmadabad (IIM-A) students have come up with a new concept, which would make eating out of home healthy practice in several academic institutions across the country. This will be a joint through a joint initiative of a graduate IIM-A and the Society for the Promotion of Indian Classical Music And Culture Amongst Youth (Spic Macay).
As per sources, after experimenting with a successful model of catering organic food through his entrepreneurial venture called 'Joos' at his alma mater, IIM-A graduate of the 2008 batch Shiddharth Jaiswal has now begun working on replicating the successful model to create a nationwide chain with the support of Spic Macay.
Besides, what will be adding up impetus to the proposal is a recent agreement of Joos with Spic Macay where the later has assured to extend support to expand the operation. Jaiswal has said that the idea of Joos is to introduce healthy food to students on campuses. In addition, Spic Macay also shares a similar thought, they have come together to take forward the initiative of providing holistic food to students across the country.
Harsh Narayan, National Co-Ordinator of Spic Macay has said that a presentation of the concept of Joos by Jaiswal during one of their recent national representative meetings impressed their executives who then agreed to support the initiative. He also added that, later, a committee was formed to look into how they can evolve the collaboration and span out the idea of holistic food all over the country by replicating the successful model of Joos. Mr Narayan mentioned that they also have holistic food centres in Delhi University and IIT Delhi.
While talking about numbers, Jaiswal has said that they would be able to set up Joos outlets in around 10 campuses at different places in the country next year. He informed that the first outlet will be either in Delhi or Bihar. In addition, he also added that the first centre is likely to come up after six months.
- By Madiha Wasi
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