New Delhi: MET Institute of Mass Media (IMM) has launched a new six-month postgraduate programme namely, Executive Diploma in Public Relations Management (EDPRM). The newly launched EDPRM weekend programme is especially designed for graduates and executives who aspire to pursue a career in Public Relations Management. The programme will train students in acquiring job oriented professional knowledge that can be immediately applied at the work place.
Interested candidates can obtain the EDPRM forms and prospectus available at MET Complex, Bandra Reclamation (W), Mumbai - 50 or online at www.met.edu for details call 022 – 26440096/57 or toll free: 1800 22 0234 or sms ‘MET PR’ to 54959 or email: communications@met.edu. MET IMM’s EDPRM programme has been endorsed by Public Relations Consultants Association of India (PRCAI). MET IMM has outlined the syllabus, curriculum, prospectus, admission process, evaluation and certification system for this professional EDPRM programme.
Industry professionals from PRCAI will deliver several modules for this programme at MET. Moreover, various leading PR professionals from the industry will also share practical, hands-on knowledge and rich experience with the students. This will ensure that realistic industry inputs will find their way into the curriculum and teaching methodology. PRCAI decided to endorse the curriculum after studying and acknowledging that EDPRM programme attempts to go beyond the theoretical framework, by providing students holistic training on the PR tools and techniques.
CA. Sunil G. Karve, Founder Trustee and Vice Chairman - MET League of Colleges, has said that MET League of Colleges has always taken leadership initiatives. As part of the industry-academia expansion programme and MET being India’s first premiere M school, it was a logical progression to introduce a professional programme in PR Management. He said that their research with prospects and corporate coupled with the understanding of the PR Industry showed that there is a dire need for well-trained, ready-to-be-absorbed PR professionals.
Furthermore, he mentioned that as a result, they ideated a PG programme - Executive Diploma in Public Relations Management (EDPRM), for aspirants who wish to make a mark in the PR industry. Furthermore, he also added that they envisage that MET’s holistic programme EDPRM will allow quality personnel to enter the PR world and thus contribute to the growth of the PR industry.
