Ahmedabad: Indian Institute of Management- Ahmedabad (IIM-A) hosting a five-day marketing scholarship programme for UK small and medium-sized Enterprises (SMEs). IIM - A is conducting the programme for the second consecutive year looking for a business edge in India. A release from the British Deputy High Commission said that the India Marketing Strategy Scholarship Programme offers managers of London-based SMEs a chance to learn from Indian experts in India, about how to build their business in this market. The scholarship includes an intensive five-day marketing course from March 16-20, 2010, at the IIM-A campus. It is an opportunity for the UK based overseas entrepreneurs to experience a short business attachment with an Indian company.
The course is designed in such a way that it will cover : marketing to the Indian customer - customer psychology; developing a competitive marketing strategy; building customer value models; developing segmentation and positioning strategies; managing market offerings; media trends, advertising and marketing communications; pricing approaches; providing superior value with adaptive channels; building and sustaining working relationships; developing and using defensive strategies; identifying and predicting the strategies of competitors; thinking through and implementing e-business strategies.
As per sources, the 2009 course, offered under the IIM-A's Management Development Programme, was the first that had run specifically for UK overseas entrepreneurs to increase their understanding of the Indian market. The programme was such a success that it has generated demand for another one this year. Therefore, in this year on demand the course is once again organized in collaboration with UK Trade and Investment (UKTI) London and the London Development Agency (LDA), and supported by the Deputy High Commission in Mumbai and the British Trade Office in Ahmedabad. Moreover, it has attracted participants from 18 UK companies representing a wide range of industries - including glass processing, hair products, cable and wiring systems, healthcare, soft drinks, and a variety of professional and business services.