Ahmedabad: ESIC Business & Marketing School in Spain organized a global marketing competition from July 16 to July 21, 2011. A team from the Indian Institute of Management - Ahmedabad (IIM-A) bagged the first prize, while another team from Mudra Institute of Communication Ahmedabad (MICA) won the fifth prize from a list of six winners.
As per sources, the two teams from the premier management institutes walked away with top honours in the international marketing competition, which witnessed a total of 1,400 participants across 76 countries. In the competition, the participants had to take planned choice in all areas of an organization and apply the theoretical knowledge they learned in their classrooms. The students had to start an automobile company from scratch and manage it in an online simulation.
Besides, the IIM-A team members namely Parampreet Singh Bhasin, Varsha Verma and Parimal Lokhande, won 12,000 Euros and an open offer to enroll themselves in a masters' programme at ESIC.
