Indian Institute of Management, Bangalore has announced a three-day executive education program in luxury business. The programme is titled ‘Strategic Management of Luxury Business: Managing Luxury Products and Services – from Concept to Consumer’.
The program is targeted at entrepreneurs and CEOs of new luxury businesses, GMs / profit centre managers of international luxury businesses, designers looking to create luxury brands, managers of luxury franchise businesses, suppliers of products / services to, international luxury businesses, marketing managers of luxury brands and advertising agency executives of luxury brands.
The course will start on 9th September, 2013 and would continue for three days. The program involves three days of classroom lectures, exposure to various case studies and work-based experience sharing by industry leaders.
Objectives of the Programme
This programme will enhance understanding necessary to manage luxury products and services.
• It is a program which will address industry trends in luxury products and services and will offer better appreciation of the consumer of luxury and buyer behaviour.
• The goal is to impart concepts relating to value chain of luxury, pricing decisions and managing the profit potential of luxury.
• Understanding how to make business decisions relating to creating a luxury brand, differences that exist in managing luxury products and services and execution of a luxury brand , managing channels – direct, joint Ventures or franchise, managing luxury supply chains, licensing and demand management.
Programme Charges
Residential charges for three day programme is Rs. 60,000/- whereas non-residential charges are Rs. 58,500/-
Apply online to registrar and send your nominations. Payment can be made via WIRE TRANSFER or DD. To obtain details about wire transfer, early bird discount and group discount, please email at openpro@iimb.ernet.in or visit the site http://www.iimb.ernet.in/executive-education/open-programmes-short-duration-programmes
